Product Design NYC


Arabella 'Building Together'



Role : Head of UX/Design
Credit : Arabella

Building Business, Culture, Process and Products together

Arabella is a software & product development company that works with startups, founders and corporations, to build early stage products, MVP.

As the head of User Experience / Design at Arabella. I focus on building team, process and design disciplines to bring best user experiences to clients and users. 


- Brand

Brand is an experience.


- Arabella Process


- Arabella Lab

Arabella Lab is a playground for innovation projects. Everyone at Arabella is a problem solver. We built projects and prototypes solve our own problems internally and to potentially share with a larger audience. 



A project journey over time. Timeline displays feeds of key activities and milestones of a project overtime. 



Built is a reusable component library designed and built by Arabella.

Built is React-powered UI framework for designers and engineers. The library contains reusable components that are designed , tested and built collaboratively through thoughtful process.