PACSSU
Digital Creative
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Clinique 'The Wink'

'The Wink' is a multi-media editorial platform for Clinique, a global cosmetic brand. The goal of this project was to re-design the homepage that will aggregate the feed of articles so the users can easily browse through various of contents and media quickly both on desktop and mobile. Also, it is designed to be a starting point of 'The Wink''s new brand identity that will informs rest of the pages.

My Role : UX / Interactive Design / Art Direction
Agency : The Science Project
Client : Clinique -The Wink

Contact me if you want to request to see my process (ux process or design iterations)

multi-media platform for Clinique

multi-media platform for Clinique

CONTENT-CENTRIC DESIGN

CONTENT-CENTRIC DESIGN

MOBILE-FIRST DESIGN

MOBILE-FIRST DESIGN

FEATURE MULTI-MEDIA CONTENTS

FEATURE MULTI-MEDIA CONTENTS

Variable heights for content creators. Flexible media type for articles with images, gifs, videos or quotes.